Diamonds are the most reflective and valuable stones in the jewelry marketplace. We are a direct diamond importer and we handpick every diamond we sell. Our first priority is the get the BEST possible cut of stone for our customers because sparkle is what makes a diamond appealing, first and foremost. The next thing we look for is a great color. H color or better diamonds are recommended because of their colorlessness. SI (slightly included) or better diamonds are recommended to avoid seeing obvious inclusions with the naked eye. Several other factors determine a diamond’s beauty including florescence and the type of inclusions it has. We work with each customer to educate and to properly fit diamonds of the highest quality into their budget.
We encourage you to educate yourself as a diamond buyer. Great material is available to you at the GIA (Gemological Institute of America) website.